Client
Beats
+
Scope
Film + Out-of-Home
Listen To Your Heart
Project Summary
The all-new Powerbeats Pro 2 have a first-of-its-kind heart rate monitor built into the headphones. Our campaign told athletes across the globe that this product allows them to learn more about their bodies and unleash their power – by listening to the one thing that can get them through anything: their heart.
Result
48+ Million
Film views
Result
1.5+ Million
Unique engagements
40,000
Organic mentions
Insight
The greatest athletes in the world don’t fold or falter in the biggest moments. GOATs like LeBron James, Lionel Messi, and Shohei Ohtani find their flow, and in the chaos of sport, they are calm.
Insight
Our film's impact went beyond press and peer recognition – it resonated with real sports fans worldwide. From LeBron, to Messi, to Shohei, we united three corners of the globe and three different sports at once – not just airing across 3+ continents, but crafted to personally connect with each fanbase in the name of athletic greatness.
