we drive culture.

culture drives commerce.

The sum of our perspectives.

+

At Translation, culture isn’t a buzzword. It’s our lifeblood. We’re a tapestry of technologists, storytellers, and artists in our own right. We consume and create culture, day in and day out. That’s how we translate.

For over 20 years, we’ve understood that culture doesn’t stand still. The soundtracks, the stars, and the surfaces change, But our ability to harness culture hasn’t.

More about us

Featured Work

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Latest
News

Latest News

AdAge

Feb 8, 2026

Inside Cadillac F1’s moonshot Super Bowl ad and Apple partnership

Comparing the debut of a Formula 1 racecar to America’s moon landing is ambitious, even a little audacious. But for Cadillac F1, making an Apollo 11 analogy in its Super Bowl ad felt right.

AdAge

Feb 8, 2026

Inside Cadillac F1’s moonshot Super Bowl ad and Apple partnership

Comparing the debut of a Formula 1 racecar to America’s moon landing is ambitious, even a little audacious. But for Cadillac F1, making an Apollo 11 analogy in its Super Bowl ad felt right.

Breaking & Entering Media

Feb 4, 2026

Jonathan Akwue | Thinking Like A Music Exec

In this episode of the Breaking and Entering podcast, we sit down with Jonathan Akwue, President of Translation, to talk about what it really means to build brands for culture, not just campaigns.

Breaking & Entering Media

Feb 4, 2026

Jonathan Akwue | Thinking Like A Music Exec

In this episode of the Breaking and Entering podcast, we sit down with Jonathan Akwue, President of Translation, to talk about what it really means to build brands for culture, not just campaigns.

Little Black Book

Aug 13, 2025

Inside Beto Fernandez’s Vision for Creative Evolution at Translation

The Activista co-founder joins as CCO as the agency aims to transform into a ‘full-scale creative solutions company’, writes LBB’s Addison Capper

Little Black Book

Aug 13, 2025

Inside Beto Fernandez’s Vision for Creative Evolution at Translation

The Activista co-founder joins as CCO as the agency aims to transform into a ‘full-scale creative solutions company’, writes LBB’s Addison Capper

New York Times

Jun 11, 2025

The C.E.O. Other C.E.O.s Turn to for Advice

Steve Stoute’s role at the intersection of business and popular culture has made him a lot of high-powered friends

New York Times

Jun 11, 2025

The C.E.O. Other C.E.O.s Turn to for Advice

Steve Stoute’s role at the intersection of business and popular culture has made him a lot of high-powered friends

Our Capabilities

What makes us different

Context Planning

We identify the cultural moments, environments, and signals that give brands permission to show up with relevance.

In-vertising Strategy

The discipline of running a campaign inside the organization with the same care we put into a consumer campaign. We create consensus for a unifying idea across every key stakeholder early, so they feel heard, see themselves in the outcome, and become champions of the campaign.

Sponsorship & Non-sponsorship Activation

We design partnerships and cultural activations that make brands feel essential to the moment, whether they officially sponsor it or not.

Brand Soundtracking

We curate music strategies and artist collaborations that shape how audiences feel, remember, and share brand experiences.

What you’d expect from us

Brand Strategy

Creative Development

Brand Identity

Creative Production

Influencer & Talent Brokerage

Social Strategy & Analytics

Experiential Creative & Production

we drive culture.

culture drives commerce.

The sum of our perspectives.

+

At Translation, culture isn’t a buzzword. It’s our lifeblood. We’re a tapestry of technologists, storytellers, and artists in our own right. We consume and create culture, day in and day out. That’s how we translate.