Client
PlayStation
+
Scope
Film
Game On and On
Project Summary
For the launch of NBA 2K26 on PS5, we set out to spotlight a simple truth: for the biggest gamers, the 2K runs never stop. Whether you’re running it back yourself or passing the controller to a friend waiting in the wings, it’s always "game on, and on, and on, and on...
Result
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Result
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Insight
There's a lot of NBA in one season. But for the real ones – the fans who live and breathe all things basketball – “a lot” of basketball is never enough. NBA 2K on PS5, it’s all ball. All the time.
Insight
We followed gamers all around the world in one never-ending run that featured everyday hoops fans and star hoopers like Tyrese Haliburton, Tyrese Maxey, and Paige Bueckers.
Insight
