THINK WITH YOUR MOUTH
The Big Mac. Two all-beef patties of tasty Americana. But the classic burger had all but been forgotten in the minds of today’s young fast foodies. McDonald’s needed a new voice that refreshed peoples’ perception of their signature menu item.
Since people experience the Big Mac with their taste buds, not their brain, our message was simple: Think With Your Mouth. We gave the work the attitude of an industry leader with a distinctive retro look to return the Big Mac to its rightful place as the boss of burgers.